Connect with your customers more efficiently using the WhatsApp Business API Platform—designed to support personalized communication, automation, and seamless customer interactions.
Key Differences
WhatsApp Business
WhatsApp Business API
Scale
Small
Small to Enterprise
3rd party integration
Unofficial
Open API
Risk of Ban
High
Low
Display
Phone number
Business Identity
Verification Badge
n/a
Available
Interactive Message
n/a
Interactive button available
Feature
Unidirectional Messaging
Open API
Auto Reply
Upcoming Feature
Voice Call
Chatbot
Messaging Use Cases
Marketing
Enable businesses to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers.
Utility
Enable businesses to follow up on user actions or requests, since these messages are typically triggered by user actions.
Authentication
Enable businesses to verify a user's identity, potentially at various steps of the customer journey.
Unidirectional Messaging
Open API
Auto Reply
